General Manager - Beechwood
General Manager at Beechwood: lead a diverse team, shape an elevated guest experience, and drive premium, sport-led hospitality in the City of London.
Beechwood is a high-energy sports bar and restaurant in the heart of the City of London, offering an elevated matchday experience, vibrant social atmosphere, and a strong focus on exceptional service. Located in Broadgate and part of Sport London within ETM Group, Beechwood delivers a premium sport-led concept, combining state-of-the-art screens, quality food, and a dynamic drinks offering with an engaging guest experience.
As part of ETM Group, Beechwood sits within a portfolio known for operational excellence, people development, and some of London’s most distinctive hospitality venues.
Role overview:
At ETM Group, being a General Manager is both a privilege and a leadership pursuit. You’re not just overseeing service — you’re shaping the entire guest experience, mentoring a diverse team of hospitality professionals, and representing a brand that defines premium through our EPIC values.
Across our two distinct business areas — ETM Collection and ETM Sport London — our General Managers lead from the front. Whether delivering refined rooftop dining and elevated guest experiences within the Collection, or driving high-energy, high-volume occasions in our iconic Sport London venues, you are the architect of culture, performance, and atmosphere in your space.
We place our venues in the hands of inspiring leaders. As General Manager, you’ll operate with the autonomy of an entrepreneur, supported by the strength, infrastructure, and expertise of a group renowned for delivering premium hospitality at scale. From curating exceptional dining experiences to leading match-day moments, you’ll do so with elevated operational standards, commercial focus, and the creative freedom to make your venue truly your own.
If you’re driven by people, performance, and the pursuit of excellence, this is an opportunity to lead at the forefront of London’s hospitality scene.
Company Benefits:
Competitive industry pay (based on salary & Tronc)
Guaranteed 48 hours per week contract
50% discount for you and up to 5 friends at any of our venues
5.6 weeks paid annual leave
Pension
Healthcare Plan
Quarterly Incentive Scheme
Generous employee referral scheme
Discounted shopping at many high street stores
Cycle to work scheme
Access to Stream for better money management
Access to the award winning Hospitality Action Charity, offering an Employee Assistance Program
Group wide Learning and Development opportunities
Complementary hot drinks in your venue
Complementary meal on shift
Your birthday lunch is on us
The ideal candidate will present:
Proven Experience: You have significant experience as a General Manager or in a senior management role in the hospitality industry, ideally within high-end and fast-paced establishments.
Leadership Skills: You're a natural leader with a passion for developing and motivating your team.
Financial Acumen: You have a solid understanding of restaurant financials and can manage budgets effectively.
Guest-centred Approach: You always put the guest experience first, with a keen eye for detail and a commitment to excellence.
Problem-Solving Ability: You thrive in a fast-paced environment, with the ability to think on your feet and resolve challenges efficiently.
Passion for Food & Drink: You have a deep appreciation for modern British cuisine and crafted beverage trends.
A Hands-On Approach: You're not afraid to get stuck in with the team and lead by example.
Sports lover: You understand your sports events calendar and share passion for sports with your team and guests.
About Us:
ETM Group is a leading London hospitality business, home to a collection of premium restaurants, bars, and iconic sports venues. Through our portfolio of standout London venues across ETM Collection and ETM Sport London, — we deliver exceptional food, drink, entertainment, and guest experiences across the capital.
From elevated rooftop dining to high-energy match-day occasions, our venues are united by a commitment to quality, innovation, and memorable hospitality. At the heart of our success are our people, guided by our EPIC values: Excellence, Passion, Integrity, and Challenge.
ETM Group are proud to be an equal opportunity employer who seek to recruit and retain the most talented individuals from a variety of backgrounds, skills and perspectives.
- Department
- Management
- Role
- General Manager
- Location
- Beechwood
- Salary
- £35,000 - £53,000/year
- Employment type
- Full-time
About ETM Group
It all started with a love of great hospitality.
After studying Law, Tom found himself living above a gastro pub and quickly fell in love with the energy, atmosphere and sense of community that great pubs can create. Inspired by the concept, he bought his first pub with a business partner in 2000 and transformed it into a gastro pub.
Meanwhile, Ed was building his own career after studying Finance in Bristol. When he joined Tom, the business began to take shape and together, they set out to create something special.
What started as a small, family-run business grew steadily year after year. As our ambition grew, so did our portfolio, with the opening of venues including The Botanist in Sloane Square, one of our first larger, food-led concepts.
We continued to grow, opening new venues while staying true to the entrepreneurial spirit and hands-on approach that had been there from the very beginning. A major turning point came in 2015 with the opening of Greenwood, which doubled the size of our team and marked an exciting new chapter for the business. We also began working with prestigious partners including Royal London House and The Montcalm, expanding our reach and creating even more ambitious hospitality experiences.
By 2024, it was clear that our growing business had evolved into two distinct hospitality offerings. To better reflect who we are and where we were going, we created ETM Collection and ETM Sport London.
Today, we are proud to continue growing while holding on to the passion, ambition and entrepreneurial spirit that started it all. From a single gastro pub to a diverse portfolio of venues, our story has always been driven by great people, and we are always looking for more talented people to become part of what comes next.